Utility Of Social Media In Dental Practice Marketing | Online ...

Jun 04 2012

Social networking sites have opened up new avenues for interaction, discussion, instant sharing of news and views, as well as marketing of products and services. As a dental health professional, you can consider adopting social media marketing as part of your strategy for dental practice marketing. Social media marketing has met with great success due to the ease with which it helps create an appeal with real people out there. Social media marketing has immense possibilities which you can tap into and grow your business without much trouble. You need to know how these sites can be used to market your business. Here are a few pointers to do the same.

* Facebook ? One of the greatest advantages of being on Facebook is that it can be used to interact with people from any part of the world. There are millions of people using this social networking site to communicate with their friends, acquaintances and people with common interests. This is why it is such an excellent platform for social media marketing where you can tell people about your business, strike an interesting conversation, keep them updated to the latest in your profession and even create a group of users who would be interested in dental services. You can update his group to keep the interest of users? alive in your business.

* LinkedIn ? This site is meant for business marketing and it helps create your own network of people including your work colleagues and existing or prospective clients. You can create a profile on the site and get going to catch the attention of prospective employers and or clients. You need to include an original description of your dental practice and how you stand apart from others in the profession. There is no need to exaggerate things or fabricate any information but only to strike a point with the people visiting your profile. You can start by connecting with work colleagues and business connections on the site which would provide the perfect platform to start marketing your business in an effective manner.

* YouTube -there are several thousands of videos that are viewed by internet users across the planet every minute. You can post a video of yourself too as soon as you have made an account. You can appear personally on it to let other people know about your services and the location of your dental clinic or you may employ somebody else to give a convincing testimony of how you have helped him with your expertise. Upon uploading of your video, your next step is linking it to your own website and other sites where you deem appropriate. This will increase its number of hits.

* Twitter -this social networking site is not just for celebrities. It can be used as well for promoting small businesses. Start increasing your client base as soon as possible by creating an account. Follow people and organizations who can help you further market your dental practice and start gathering your own followers. You can use this to make announcements and inform your market about your new services. It is a good rule of thumb that you make tweets that would be of help to your patients/followers. For instance, you can give tips on how to observe oral hygiene or why it is important for them to do so.

There are many advantages that social media marketing can bring. First, you would not have to allot tons of money in order to pull this stunt. All you need is a working computer and an internet connection and you can start your way up. You do not even have to hire many people as you can do it yourself especially if you do not have too many things on your plate. This will consume time though. Keep in mind that things happen quite fast in the virtual world and you would be competing with many different dental practitioners. Web presence is the name of the game. The social media stated above can also give you a hand in increasing your site?s web traffic as you could link it to your Facebook or LinkedIn account. What?s more, such networking sites enable you to see the newest trend and attend to your client?s needs real time. You can reply to any query instantly.

Your small business marketing plans cannot be complete without working on your social media marketing strategy. You also have to keep up with other marketing options and developing your own website can also be helpful in increasing your business. Your website can add to your web presence and bring more prospective clients to you.

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