HowAboutWe launched its Couples product all the way
back in September, but as an online dating site catering to both singles
and couples, the startup is toying with the best way to market both products simultaneously. That said, HowAboutWe has launched a new commercial alongside a
new site landing page with options for both singles and couples. The company has been testing the landing page, which expands and offers more information on either product, for the past three weeks. The new unified experience will now spread more rapidly throughout the New York area as HowAboutWe begins its transition from a traditional dating site to a lifestyle brand for relationships in all stages.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/a1T7I3IAOAE/
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