Walmart Announces Disc To Digital Program To Convert Your Old DVDs

Walmart is about to make a big push for digital movie ownership. At a press conference today in Los Angeles, the company announced that, as rumored, it's launching a new program called the Disc to Digital service. Starting on April 16, anyone can bring their DVD collection into a Walmart store, and copies of each movie will be loaded onto your account on Vudu, the online video service that the retailer acquired two years ago. Standard definition DVDs will be converted into standard definition videos and Blu-ray DVDs will be converted into high-definition, for $2 each. You can also "upgrade" a standard DVD into an HD copy for $5.

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