To generate interest in advance of the new Corvette's debut, Chevrolet on Thursday released an image of the sports car's redesigned Crossed Flags emblem. The new emblem is ?much more modern, more technical and more detailed than before, underscoring the comprehensive redesign of the entire car,? General Motors design chief Ed Welburn said in a statement.
The first emblem that came with the original 1953 Corvette. (Photo: Chevrolet) Also on Thursday, Chevrolet dealers were told that Corvette production will stop for six months beginning in February, while the assembly plant in Bowling Green, Ky., is retooled to build the new car. Production of the 2014 Corvette will start in August or September.
Production of the 2013 Corvette, the last of the sixth-generation of the sports car, is set to end in February. Last year, GM said it would spend $131 million to upgrade the plant.
The redesigned 2014 Corvette is expected to be slightly shorter and significantly lighter than the current car, with an upgraded, more-comfortable interior.
Corvette chief engineer Tadge Juechter notes that only two parts are being carried over from the 2013 Corvette to the new car: the cabin air filter and the rear latch for the removable roof panel.
?With the new Corvette, we set out to build a world-challenging sports car with design, refinement, efficiency and driver engagement that is second to none,? Juechter said in a statement.
A key component of the new Corvette, known as the C7 for the seventh-generation car, is a new engine that will mark the fifth generation of General Motors' small-block V8. The new engine was designed for the Corvette and also will be used in GM's redesigned full-size pickups and SUVs, which also will debut at the Detroit auto show.
Details on the new small block V8 are set to be released on Oct. 24.
Thursday's release of the Corvette's new Crossed Flags emblem is the start of a multimedia campaign by Chevrolet leading up to the new sports car's debut:
? Chevy has launched a dedicated Web site, www.one13thirteen.com, where it will release a series of details about the car.
? It has a Facebook page, www.facebook.com/corvette.
? There is also a stream on the Twitter message service, @Chevrolet, with the hashtag #corvette. Chevy says people who follow the hashtag #one13thirteen will see exclusive updates.
This story originally appeared at Autoweek.com.
Source: http://automotive.speedtv.com/article/autos-all-new-corvette-to-debut/
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